Turning chaos into coordination
A multi-modal platform to streamline event planning for professionals using the Yahoo Mail system.
(Sponsored Client)
Overview
Tools
Tools
Miro
Zoom
Figma
Adobe XD
Team
3 UX Design Researcher
My responsibilities were to create journey map, insight generation, concept development, experience modeling, information architecture, low and high-fidelity prototypes.
Timeline
Overall : 3 Months
Conducting Research : 3 weeks
Interviews : 2 weeks
Analysis and Synthesis : 4 weeks (Simultaneous)
Design and Deliverables : 4 weeks
Pitch : 1 week
Research
Emails are an important source of our daily communication.
And any company or organization planning to conduct an event or a gathering requires a lot of back-and-forth communication between teams and individuals.
It can be challenging to lead an event when faced with the dilemma of sifting through long and complex messages or trying to keep up with multiple ongoing discussions. When it comes to sharing different types of content, emails are considered the most efficient and impactful medium.
How might we effectively communicate the message of an event, in an engaging manner that benefits both the attendees and the organizers?
Our Approach
How it works in the organizing or planning phase
In the prep phase, the platform is integrated with the required design tools.
In the prep phase, the platform is integrated with the required design tools.
An effortless way of creating an event using pre-built template options.
Motivates attendees to respond to the events with interactive visuals.
Additional audio input feature effectively conveys the message with key information.
How it helps and supports during the event phase
Increases efficiency for organizers to coordinate with teams involved
Helps send in final nudges to the attendees who rsvp to the event
Hassle-free coordination with teams involved.
How it strengthens the community post the event
Help thank the attendees with integration to social media platforms
The template creates a thank you email for each attendee.
The platform also allows attendees and organizers to communicate, share and react to upcoming events.
Our Process
After completing the initial research phase, we sought feedback from individuals on their perceptions of teaming and coordination of events within our campus. This step served multiple purposes. Firstly, it helped us gather insights into people's preferences regarding features and tools for event planning.
Additionally, it allowed us to identify potential participants for user testing and conduct interviews with individuals who were actively involved in event coordination.
Personas
Motivation to engage in any event
High
Low
From our observations and intercepts, we found the three main groups of target users who have varying levels of motivation to be involved with any events that occur. These user groups provided us with valuable insights and serve as the foundation for designing a platform that caters to their specific needs.
The insights gained from user research and the identification of target user groups provided a foundation for framing design principles. These design principles guided the iteration of our prototype, leveraging the Yahoo Mail system.
The aim was to enhance the user experience of receiving event-based emails, increase user motivation to respond to these emails and enable users to discover new ways of engaging through the platform. Ultimately, these improvements could contribute to strengthening the communities.
Jounrey Mapping and Insights
Multiple platforms are used currently to manage the backend work such as creating posters, assigning tasks, and reaching out to the volunteers and participants. Emails are limited to just sending out information.
People don’t prefer reading lengthy emails and hence miss out on information causing them to miss these events altogether.
Once we discovered the three main phases of an event planning journey, it then led us to two main insights.
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Next steps
Moving forward, I plan to address the feedback received to further enhance the user experience and strengthen the connection between research insights and the user interface screens.
Given the scope of working with an existing design system and a platform as vast as Yahoo Mail, I acknowledge the initial challenges I faced in fully understanding the connection between the research insights and the existing UI screens.
To bridge this gap, my next steps include:
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In-depth exploration of the design system: I will dedicate time to thoroughly familiarize myself with the existing design system of Yahoo Mail. This will involve studying the design patterns, style guides, and documentation to gain a deeper understanding of the framework and its intended usage.
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Iterative design iterations: I will approach the design process iteratively, incorporating regular feedback and conducting design reviews to ensure the research insights are effectively reflected in the UI screens. This iterative approach will allow for continuous improvement and refinement of the user experience.
Feedback and Remarks
"Your project demonstrated a commendable level of research and understanding of user pain points. While the connection to the UI screens could benefit from further refinement, we appreciate the valuable insights you've gathered and look forward to seeing how they can be translated into an intuitive platform."
-Yahoo representative
"This platform is particularly valuable for wedding organizers. The ability to Nudge using an Apple Watch offers efficient communication and timely reminders."
-Yahoo representative
For more information feel free to contact me 💬